“Let’s do something interesting, like go to a playground!”
I’m famous in my family for having said this as a pre-schooler, at the end of a long day in Mexico City. I’d been slogging around under the bright sun with my older siblings and parents. “Interesting” – to them – meant museums and palaces and cathedrals and such. We spent most of each year in America’s heartland, and these museums etc. were much more interesting – to them – than our normal surroundings.
To me, “interesting” meant fun. And not fun the way they interpreted the word, but fun from the point of view of a four year old. You know, interesting, like a merry-go-round or a teeter-totter.
What’s your meaning of “interesting”? Does it coincide with what your ideal reader finds interesting?
Your ideal reader
You do have an ideal reader, right?
That profile of a person who ticks the boxes for you and your audience.
To be clear, this isn’t someone you’re writing the book for – not exactly. I believe you write your book first for you, then for the reader.
However, your ideal reader is a useful construct, not just for marketing after the book is complete, but also for some of the editorial and drafting choices that we make along the way to completion.
If you don’t yet have a profile of your ideal reader, you may be missing out on opportunities to reach a larger audience.
If you’d like to work together on this and other strategic decisions to give your nonfiction book an advantage over its competition, get in touch for a free get-acquainted call with me.
It could be interesting!